What’s SEO copywriting? Is it some different sort of writing incomprehensible to the humans but highly effective on the search engine crawlers? Does it magically use your keywords to elevate your rankings? It’s not. It’s the most human-friendly way of writing. In fact SEO writing can leave a great impact on your conversion rate as […]
There is a lot that goes into developing good content for websites, and there are a lot of schools of thought into how to develop text that is “just right” for search engines and customers alike. We’ve heard all the arguments about content before. “People don’t read, they just look at the pretty pictures.” “Lots […]
With the Google PageRank finally complete, you can see the fruits of all your hard work on optimising your site for search engines. Though sometimes the fruit does look all the great. If you are seeing an increase in your site’s PR, it doesn’t mean that you will see an immediate increase in the amount […]
I recently created a free Google Gadget that allows you to search most useful keyword research tools from iGoogle. Continue to read more…
Remember those old commercials… “This is your brain. This is your brain on drugs.” ? Well, if you do, then just imagine a take-off on the commercial… “This is your website. This is your website on WordPress.” But in this version, imagine the latter is an Olympic weightlifter on steroids. If I hadn’t made the […]
This month’s site is probably not search engine friendly nor standards compliant (I didn’t even check), but this site is site of the month for one reason. The reason is to create more awareness of what has gone on in Sudan and what is continually crippling the poor country. Congratulations to United States Holocaust Memorial […]
If you’re in Boston or are coming to the ACCM conference, drop me a note. Continue to read more…
Facebook’s act of letting the outside world in to create the applications that will drive the value and appeal of the user experience is something that should be central to anything that calls itself a social network. Continue to read more…
There are two types of cloaking: user-agent based and IP based (also known by the euphamism “IP delivery”). Cloakers try to cover their tracks by making it difficult to examine the version meant only for spiders. They do this with a “noarchive” command embedded within the meta tags. Googlebot will obey that directive and not […]